News

05

2018

-

09

Smart sports equipment can play like this

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In this wave of hardware entrepreneurship trends, hardware entrepreneurs can try to cut in from the perspective of sports equipment. Earlier, we reported on a smart basketball that "helps players correct their shots", built by a startup. In fact, there is a start-up company in Shenzhen that is doing something similar. They have launched a smart badminton shuttle and sell it online.

For smart sports equipment, they can extend the service of providing basic "corrective actions", such as creating an exclusive community, driving users' desire to exercise through social interaction, and increasing the stickiness of products and consumables. Babolat is doing something similar.

Another thing that is easy to overlook is that most users do not feel much disgust with the information push of "doing sports". As the pressure of urban life continues to rise, people tend to forget to exercise because of their busy work, and various diseases also follow. If the app supporting the smart sports equipment makes such a push, for example, "You have not exercised for X days", I believe most people's response is: "It's true, it's time to exercise."

If the user clicks on the push information, the manufacturer can push the corresponding venue information in combination with the user's sports equipment, and even obtain a revenue share from it.

However, according to the current situation, smart sports equipment also has some problems. The first is the price issue. If the price of a smart badminton racket is as high as more than 1,000 RMB, it is hard to say whether consumers are willing to pay for it. Secondly, the weight of sports equipment loaded with batteries and motherboards will increase. Will this also affect the user's feel?

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